Social Media is defined as media for social interaction, using highly accessible and scalable publishing techniques.
Why is this important to your business?
Because everybody uses it! It is the fastest and most efficient way for you to get your product out to your target market. Lets look at some stats:
Twitter alone has currently over 100 million active users. And according to http://www.internetworldstats.com, Facebook has over 800 million active users and is still climbing! There is an endless ocean of people out there who need the product you are making. They just don’t know about you yet.