First of all, its important to note that it is easy to sign up to places that get you 10,000 Twitter followers. But they aren’t going to be interested in your product. You would benefit more from having 200 genuine fans of your work than you would having thousands of faceless followers who will never visit your website.
Getting these genuine followers takes time and consistency. Here’s 5 pointers to help you get those followers.
1. Join The Social Media Websites
Obvious, but true. You can’t get followers unless you’re actually part of the social media scene. The most popular sites are:
2.Describe Your Business but Get To The Point
Most sites allow you to write a quick blurb about your business and what its about. Get straight to the point and use words that people are more likely to Google. EG: “An indie games company from Sydney working on iPhone games”
3.Show Them That You’re Human
This means that you need to do a few things:
- Update your status a few times a day (especially on Twitter)
- Preferably have a photo of your team as your avatar. If not, go for your team’s logo.
- If you don’t have a team photo avatar, post pictures of your team working. Or better yet, just messing around/hanging out.
4. Find Your Target Market
This means searching online for the people your are targeting to market your product to.
- Twitter, you can search keywords that will bring up people talking about that subject.
- Facebook, you can search for fan pages or other companies doing similar things to you.
- Most importantly, follow them!
The social media scene isn’t some magical land where people will automatically flock to you (unless you’re some kind of celebrity). It is very much a “I’ll scratch your back if you scratch mine.” Meaning, if you follow someone, they are most likely going to check out your page and if they like what they see, they will follow you back. Which brings me to my next point.
5. Actively Engage Your Target Market
This is the one that takes most of your time. Basically, you need to talk to people. Writing updates isn’t going to get you all your followers. If you actively engage in conversations that have something do to with the industry you’re in, people will want to keep in contact with you.
Answer their questions and ask questions back and always be polite. No one likes a jerk or a show off.
Also, if someone has a prototype and are asking for feedback, that’s a great opportunity to try out their product and then ask them to test out yours. By doing this you create relationships and soon enough their followers can become your followers too.
I hope these help you in gaining genuine followers! This does take time and effort but you will be rewarded in the long run.
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